Researching a company before your interview shows that you’re genuinely interested and helps you tailor your responses effectively. Here’s what to research and why it matters:
✅ 1. Basic Company Info
What to research:
- Company name, location(s), and industry
- When it was founded and by whom
- Size (number of employees, revenue if available)
Why it matters:
Gives you context for your answers and shows you’re not just applying blindly.
✅ 2. Mission, Vision & Values
Where to find it: Company’s website → “About Us” or “Our Story” section
Why it matters:
Aligning your personal values and career goals with the company’s mission helps you answer questions like:
- “Why do you want to work here?”
- “How do you align with our values?”
✅ 3. Products or Services
What to look for:
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- What does the company offer?
- Who are their customers?
- What sets them apart?
Why it matters:
Shows you understand what the business actually does and helps you suggest how your skills can contribute.
✅ 4. Recent News or Press Releases
Where to look: Google News, LinkedIn, company blog
What to check:
- Recent product launches
- Mergers or acquisitions
- Expansion, layoffs, leadership changes
Why it matters:
Mentioning recent news demonstrates that you’re informed and engaged.
✅ 5. Company Culture
Where to look:
- Glassdoor reviews
- LinkedIn posts
- Company’s careers or culture page
What to note:
- Work environment (collaborative, fast-paced, etc.)
- Employee testimonials or benefits
Why it matters:
Helps you determine if you’re a good cultural fit and tailor your answers accordingly.
✅ 6. Leadership Team
What to research:
- CEO and key executives
- Any notable achievements or philosophies
Why it matters:
You may be asked what you think of company leadership, especially at senior-level interviews.
✅ 7. Competitors and Market Position
What to look for:
- Main competitors
- Market challenges or opportunities
Why it matters:
Understanding the competitive landscape shows strategic thinking.
✅ 8. Job-Specific Insights
What to understand:
- How the role fits into the company’s structure
- Who you might report to
- Team size or project scope (if known)
Why it matters:
Helps you ask better questions and understand what success looks like in the role.
✅ 9. Reviews and Employee Feedback
Where to check:
- Glassdoor, Indeed, Comparably
What to look for:
- Pros and cons of working there
- Comments about management, growth opportunities, and work-life balance
Why it matters:
Can inform your decision to join and help you prepare for potential challenges.
